How can government or public sector agencies get high engagement on social media that is both positive and proactive? 

Believe it or not most of the public viewing your social media are there for information that resonates with them in some way, that informs them of topics that are meaningful to their lives right now, and they have an expectation that you will provide answers. 

So, if your social media campaigns are simply soundbites and catch-phrases without a follow through of long-form purposeful and explainer content, then you are going to underwhelm and underperform. 

Coming up in episode 66: 

  • The real powerbrokers on social media are people
  • A recipe for social media success for public sector campaigns
  • I interview Femke Gow, Head of Communications at Wolfson College at the University of Oxford. We discuss the role of citizen-first content in all your social media campaigns, and why moving from ‘organisation need’ to ‘public need’ is a shift that may be harder than you think.


WIN Our Weekly Show Prize

Subscribe to our YouTube Channel or Podcast, leave a comment on any social network about the episode, use the hashtag #PublicSectorMarketingShow

Also get a 50% discount on a course of your choice with us!


Subscribe, Rate & Review

Subscribe for a new episode each and every Thursday. You can also watch our show on Wednesdays on YouTube or Facebook

If you are a regular listener, please rate and review our show.



Don’t forget to get in touch with your questions. I love hearing from my listeners, don’t be a social media stranger. Tweet me at: @JSTweetsDigital

If you would like to be a guest on the show, please get in touch. Email Joanne at [email protected] 


The Public Sector Marketing Show is a weekly podcast dedicated to digital marketing and social media insights for government and public sector pros hosted by Joanne Sweeney, founder of the Public Sector Marketing Institute.

Podden och tillhörande omslagsbild på den här sidan tillhör Joanne Sweeney. Innehållet i podden är skapat av Joanne Sweeney och inte av, eller tillsammans med, Poddtoppen.