Daughter of a Hoarder is a podcast show created by Ruby Fern that promotes conscious consumption, sustainable fashion and wardrobe wellness. Ruby invites guests and friends to talk all topics surrounding consumerism and how the fashion industry is impacting society and our planet. Entertaining and informative, this light hearted approach aims to get listeners to become more closet conscious.
Ruby's dad's house was always kept meticulously clean and tidy under the rein of her step-mum, but her mum's house was a chaotic swamp with every bedroom, corridor and bathtub filled with clothing. Ruby's mum is a self confessed hoarder. After closing her second hand designer store back in 2014, all of the stock was then brought back home, and the donations kept on coming. Ruby's mum is forever promising that she will eventually sell it all 'one day', but until then Ruby has begun selling this stock on Depop.
Growing up in these contrasting surroundings, Ruby has become obsessed with tidying, organising and living clutter free whilst also having a natural interest in clothing, sustainable living and second hand commerce.