Often we think of brand-building from a commercial or business perspective. This week's guest thinks this needs to change and that as brand builders we need to consider our efforts from the perspective of the meaning consumers will attach to a brand.
Tune in to list insights from Emmanuel Probst - author of Brand Hacks, How to Build Brands by fulfilling the consumer quest for meaning.
In this episode, we discuss the three levels of meaning, brand hacks, examples of meaningful brand building, and how to deal with “naysayers”.
Podden och tillhörande omslagsbild på den här sidan tillhör JUST Branding - by Jacob Cass & Matt Davies. Innehållet i podden är skapat av JUST Branding - by Jacob Cass & Matt Davies och inte av, eller tillsammans med, Poddtoppen.
