In today’s episode, we'll dive deep into the incredible journey of Tran Tue Tri, a distinguished guest from Vietnam, who's shifting the narrative around purpose and impact on a national scale. Nick and Tri explore her evolution from a childhood in post-war Vietnam to becoming a senior executive at global giants like Procter & Gamble and Unilever. Now, Tri is channelling her passion and expertise into branding her home country, Vietnam.
In this episode, we discuss:
● Childhood experiences during Vietnam's post-war period
● The decision to move away from a corporate career at P&G and Unilever
● Why it's important to develop the global brand of Vietnam
● How purpose serves as a compass during uncertain times
● Introducing the ‘Purpose to Impact’ program for leaders in Vietnam
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