Amina Moreau is the expert at guiding the client through the story development process.
How do you create a tremendous story-focused client experience?
Making videos for an organization is challenging for so many reasons. Customers want every person in the organization featured and don't want to expose conflict. Clients are guided by motivations so different from the natural desires of their potential audience. It is your job to help the client be less selfish and tell a better story.
The key to client success is finding a way to make the creation process feel effortless, and at the same time, you want your client to feel like they have skin in the game.
If you start with a storytelling session and work to educate your customer, you can begin pre-production on the right foot by starting with the fun stuff and earning your client's confidence and trust.
Once you have your client figured out, it is time to turn that attention inward. Are you doing your own stories justice? Call it sales or call it storytelling, but it so so important to focus.
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