In this episode of the Brand Design Masters podcast, host Philip welcomes Ash Chow, a launch strategist and conversion copywriter, who shares her journey from law school to becoming a renowned copywriter for creators and coaches.
They discuss the fundamentals of effective copywriting, understanding client pain points, and the importance of pre-launch content. Ash also explains her 'power framework' for successful launches and shares insights on the impact of AI on the copywriting industry.
Whether you're a creative professional looking to improve your website copy or interested in learning about strategic sales pages and pre-launch tactics, this episode offers valuable guidance and practical tips.
Ash Chow's website:
https://www.ashchow.com
Ash Chow on LinkedIn:
https://www.linkedin.com/in/ashley-chow/
FREEBIE: How to Write a Kickass Sales Page: The proven steps to writing a high-converting sales copy ― without all the headbanging, blank stares, and second-guessing.
https://ashchow.com/salespageguide
#copywriting #marketing #branding #businessdevelopment #salespage
TOPICS:
- Meet Ash Chow: From Law School to Copywriting
- Discovering the Power of Copywriting
- Mastering Sales Copy: Techniques and Strategies
- Understanding Client Needs: Research and Active Listening
- Crafting Effective Sales Pages
- The Role of Testimonials and Pricing in Sales Pages
- Leveraging AI in Copywriting
- Pre-Launch Strategies for Course Creators
- The Power Framework: Preparing Your Audience for Launch
- Final Thoughts and Free Resources
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Philip VanDusen is a branding consultant and the owner of a brand strategy and design agency based in New Jersey. Philip is a highly accomplished creative executive and expert in brand strategy, graphic design, marketing and creative management. Philip provides design, branding, marketing, career and business advice to creative professionals, entrepreneurs and companies on building successful brands for themselves and the clients and customers they serve.
