I know you know this…but a few years back, when the world shut down, we saw the service industry kinda blow up. All anyone needed to do was launch and people would pay just for the proximity. Fast forward a few years, a few more (read a LOT of) sellers in the market and a bit of a messy economy and buyers have become a heck of lot more discerning about what to invest in. This is a good thing. But it means it's more important now than ever to know how to cut through the noise and stand out fro...
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