The other day, I read the report a business buddy received from their ad agency. It said “this traffic ad isn’t converting but the traffic is good because it’s feeding your retargeting campaign.”
Only, there was no retargeting campaign!!
And frustratingly, my friend just had no idea, because she hadn’t taken it upon herself to learn anything about how those ads should work.
This scenario happens all too often, and is precisely why I am such a huge advocate for education.
Even more frustrating, is the fact that what’s working with ads now is not what worked even 6 months ago, and keeps changing rapidly.
So today on the show, I’m going to share ONE Meta ad strategy that ALL eCom businesses should be utilising right now, no matter if they are a start-up or a 20-year-old multi-million-dollar brand.
Links mentioned in this episode: If you’d like help to achieve your goals in 2024 I invite you to have a chat to find out how we can make that happen together.
Podden och tillhörande omslagsbild på den här sidan tillhör Catherine Langman. Innehållet i podden är skapat av Catherine Langman och inte av, eller tillsammans med, Poddtoppen.
