The 3 pillars of a demand generation engine- Deanna Shimota

What does it take to create demand and stand out in today’s competitive markets, like HR tech?

In this episode of Tech Marketing Trends, Deanna Shimota, CEO of Growth Mode Marketing, explores the key principles of demand generation and how businesses in crowded industries can differentiate themselves. Drawing on her extensive expertise, Deanna shares actionable insights into creating strategies that resonate with the right audience and drive long-term growth.

In this episode, Deanna breaks down:

The three pillars of demand generation: strategy, content, and distribution How to define your Ideal Customer Profile (ICP) and craft a Unique Point of View (UPV) to stand out in competitive markets like HR tech Creating content that captures attention and engages prospects throughout the funnel Distributing content effectively using owned, managed, and third-party channels Measuring success by focusing on long-term brand awareness and revenue instead of short-term lead generation

If you’re looking for practical advice to create demand and stand out in industries like HR tech, this is an episode you won’t want to miss!

Connect with Deanna on LinkedIn: https://www.linkedin.com/in/deannashimota

Visit Growth Mode Marketing’s website: https://growthmodemarketing.com/