How can businesses adapt qualitative research methods in a post-pandemic world to uncover new opportunities and better understand their customers?
David Schneer, a qualitative research expert, CEO of Merrill Research, and author of Backbone, shares strategies to transform business decision making through deeper customer insights.
Tune in to this week's episode with David Schneer to discover:
The power of body language and non-verbal cues in understanding customer emotions.
Lessons from real-world studies, like developing ink cartridges leading to the development of super tank printers and fostering trust in B2B relationships.
The importance of:
Curiosity
Resilience
Staying close to customers
How to synthesize complex customer insights into actionable recommendations.
Key distinctions between qualitative and quantitative research—and when to use each.
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