In this episode of Product Marketing Life, host Mark Assini speaks with Erica Dingman, Senior Product Marketing Manager at Movable Ink, about the difference between vision selling and product selling.
Key takeaways
Why vision selling takes a more transformational approach
How to convince customers to adopt a new way of working
Building an incremental pathway to sophistication for each customer
Maintaining a core narrative while customizing for each client
The increasing value of face-to-face marketing and human connections
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