In this episode of Product Marketing Life, host Mark Assini speaks with Erica Dingman, Senior Product Marketing Manager at Movable Ink, about the difference between vision selling and product selling.

Key takeaways

  • Why vision selling takes a more transformational approach
  • How to convince customers to adopt a new way of working
  • Building an incremental pathway to sophistication for each customer
  • Maintaining a core narrative while customizing for each client
  • The increasing value of face-to-face marketing and human connections

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