In this episode of Product Marketing Life – the final episode of 2023 – host Mark Assini has orchestrated an insightful series of discussions with some of the foremost experts in product marketing. 

This season, we've journeyed through a series of candid conversations, each offering fresh perspectives and real-world experiences that shed light on the multifaceted nature of product marketing.

We've explored various topics, from the intricacies of horizontal product marketing strategies to the art of quantifying marketing's impact in a tangible way. 

You were treated to an array of episodes that delved into the heart of PMMs' challenges, from navigating go-to-market strategies and effectively demonstrating marketing impacts to leveraging customer feedback for sustained growth.

Featuring a diverse group of guests, including: 

This episode – the final episode of 2023 – offers a recap of some of Mark’s favorite conversations of the year.

Key takeaways

  • How to achieve GTM success
  • How to demonstrate impact in a role that doesn’t always get tied to quantifiable metrics
  • Why companies often fail at the hands of their inability to sustain and repeat successful launches.
  • What a win-loss program is and isn’t 
  • What it’s like to be a PMM on a truly global scale
  • What’s the difference between being a solo PMM vs. working in a large team?

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