In this episode of Product Marketing Life – the first episode of 2024 – host Mark Assini is joined by Priya Gill, Vice President of Product Marketing at SurveyMonkey.

During their chat, Priya and Mark discuss the core three areas product marketers need to nail in order to drive an effective go-to-market strategy. Priya also shares her thoughts on how to invest your time wisely, elaborates on the significance of grasping the buyer’s pain points, aspirations, and motivations, and gets into how AI tools can augment research and content creation to enhance productivity and efficiency.

About our guest

Priya is an accomplished marketing executive who has worked in the tech industry for over 15 years with experiences in a wide range of disciplines including engineering, product management, finance, and marketing.

Today, Priya leads the product marketing, web, growth, and localization teams, driving SurveyMonkey’s go-to-market strategy, web strategy and growth, and international experiences.

Key takeaways

  • Why understanding market trends and the competitive landscape matters
  • Why target buyer insights are crucial to crafting messaging that resonates
  • How a deep understanding of your product translates into customer benefits
  • The importance of cross-functional partnerships in strategy cohesion
  • How utilizing AI tools can enhance productivity and efficiency in product marketing

And more insights throughout the episode!

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