When Jacob Knowles started posting videos on TikTok, he had no idea just how much attention they were going to get. After millions of views and pressure from his followers to sell his lobsters online, he launched a Shopify store. That's the power of an engaged audience. Here's his story.

Podden och tillhörande omslagsbild på den här sidan tillhör Privy. Innehållet i podden är skapat av Privy och inte av, eller tillsammans med, Poddtoppen.