Keef Yap the founder of YapYap.dog joins us this week to talk about her hugely successful events. Inspired by her own MaltiPoo called Buttons, Keef reached out to like minded people four years ago and has built a community of modern ‘pet parents’ who want to enjoy outings and events like the hugely successful Winter Woof with their dogs. We chat about the organisation that goes on and the creative thinking to make fun interactive features for the dogs to enjoy as much as the humans. We chat about what’s lined up for 2025 as well as the ups and downs of creating a successful brand.
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