The Wave of Women's Sport

In this series, Going Deep, we're looking at the rise of the Aussie female athlete economy.We've seen the Matildas become Australia's most valuable sporting brand, women's cricket break viewership records, and the NRL salary cap nearly triple in three years.
In this episode, we'll explore how one World Cup semi-final changed the commercial conversation forever - and whether the money is actually reaching the athletes who created the moment.

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Note: This recording took place in February 2026. All numbers noted were accurate as of this date.

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The content in this podcast reflects the views and opinions of the hosts, and is intended for personal and not commercial use. We do not represent or endorse the accuracy or reliability of any opinion, statement or other information provided or distributed in these episodes.

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