#49. RICHIE NORTON SOLOCAST MINI-TRAINING: Can it hurt to ask? Yes it can. Mission matching is a term Richie and Natalie Norton coined to explain how to ask as a giver, not a taker to collaborate with others on your dreams...and advance their dreams simultaneously. Mission matching is an ask that creates synergistic congruence (aka win-win) between missions. Don't be a "you scratch my back" guy. That's transactional. Don't be a taker. Learn how to ask for help, find mentors, collaborate and create joint-ventures by helping others first...without expecting anything in return...through mission matching. Be a giver. Play the long game by creating transformational relationship, transformational experiences and a transformational lifestyle through mission matching. Mission Matching is detailed in Richie and Natalie's book The Power of Starting Something Stupid. When you match your ask with their mission everyone wins.