#72 SOLOCAST: Richie Norton's solocast on lifestyle brand vs, lifestyle business vs lifestyle isn't something people talk about. The difference between a brand, a business, a lifestyle and a personal brand are very different things--but they can be congruent to support one another...but they don't have to. Knowing the difference between a brand, a business and a lifestyle will help you own your life. Don't confuse these very different aspects for one another, otherwise you'll always wonder why your business keeps you so busy, your lifestyle is a wreck and your products are owning your life. You can change all that. A lifestyle can drive a brand and a brand can drive your lifestyle, but a lifestyle business enables your lifestyle to be free and flexible. Today, too many entrepreneurs create a business they love to enhance their lifestyle and flexibility only to find out their flexibility and lifestyle disappear into a business they now hate. Listen in. Get your time back. Get your life back.
