Even in the age of social media, print retains its power. But with fewer national shelter magazines, how can designers get their work published and attract new clients? Fortunately, regional publications have come to the rescue. Regional shelter magazines are better than ever, reach a wider range of readers, and have more impact than they ever did. Three top editors, Pamela Jaccarino of Luxe Interiors+Design, Kendell Cronstrom of New York and Hamptons Cottages and Gardens, and Clinton Smith of New England Home, share their insights on the state of regional media today and their advice on how designers can access its potential to promote their work.
In this episode, our guests discuss:
How regional magazines find their projects and which types of interior design work they are seeking
What’s coming next for regional publishing
The immediate response of being published in smaller local publications
Which types of projects will and won’t get selected for publication
Why they enjoy working with up-and-coming designers
How editors determine which products they choose to include and what readers will respond to
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