Unlocking Donor Insights: The Power of Market Research in Fundraising

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In the latest episode of Convergent's The Difference podcast, Host Jay Werth discusses comprehensive fundraising campaigns with Li Li from Foursquare Research, Inc. 

Li Li explains the importance of market analysis as a tool for nonprofits, likening it to a GPS for efficient planning. She emphasizes the need for unbiased research to avoid confirmation bias and highlights the significance of involving stakeholders.

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