We Should Talk About Tik Tok with Pamela Wurst Vetrini

We should talk about Tik Tok.  As a Gen X-er, I cling to my Facebook and I feel fancy that I consistently use Instagram.  But if I'm being honest, I know that this makes me basically an elderly user of social media apps.  YouTube and Tik Tok are the social media apps where Gen Z and Gen Alpha are spending the majority of their time.  So, what's an "Insta-Grandma" to do to try and stay au courant on the trends?Enter my guest, Pamela Wurst Vetrini.Pamela is a content creator, content curator, and social media consultant. Vetrini gained a following of over 150,000 followers by translating tik tok trends for an elder millennial audience. After working in marketing and PR in publishing in NYC, she decided to focus on learning how to use social media during her time as a stay at home mom. Vetrini's greatest viral success came in the summer of 2023 when she curated a reality tv "season" of private chefs in the Hamptons from existing tik tok content. https://www.instagram.com/pamelawurstvetrini/https://www.tiktok.com/@pamelawurstvetriniJoin us for a discussion on why Tik Tok isn't evil, and what has been trending on the app for March 2024.

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