Today on Audience, Craig talks with Chris Coyier of the Shoptalk Show, which has produced over four hundred episodes. Craig talks to Chris about what it’s like being an online creator (podcaster, blogger, software and web designer, etc.). Chris talks about the lessons he has learned and what it’s like to have a weekly podcast for ten years. They also talk about podcasting trends in terms of marketing, topics, and the future outlook of the industry.
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Today you’ll learn about:
The Shoptalk Show, Chris’ podcast about web design
How it was born from Tech-TV and CarTalk on NPR (RIP)
The importance of consistency and dedication with a podcast
How Chris organizes his web content on different platforms
The cavalier relationship podcasters have with stats
Optimizing versus creating good content
Burnout
Energy levels for online content
Avoiding the online hive of anger
The staying power of the industry
Audio versus video versus both
Advertising and marketing trends
Affiliate links or no affiliate links?
Website conversion
What The Shoptalk Show (and podcasting in general) looks like in 2021
The Codepen Podcast
Podcasts are an evolution
Resources/Links:
The Shoptalk Show: https://shoptalkshow.com/
Chris Coyier website: https://chriscoyier.net/
CSS-Tricks:
