At Podcast Movement 2023, Jen Matichuk of Memberful and Lisa Laporte of TWiT.tv give creators an inside look at how the long-running tech podcast network TWiT grew its community and revenue by partnering with Memberful.
Lisa goes into the hesitations and benefits of launching a paid membership for an established podcast network and how losing 60% of advertisers in the pandemic led TWiT to try subscriptions to diversify revenue Launching simply with ad-free content and a Discord community avoids disrupting their ad-supported audience and starting with 1-2 membership tiers, focusing on delivering promised perks before expanding offerings She shares how their community loves interacting with hosts in Discord, getting ad-free shows, and supporting TWiT's growth TWiT also promotes Club TWiT organically in show ads, social posts, newsletters - without overwhelming non-members
Podden och tillhörande omslagsbild på den här sidan tillhör TWiT. Innehållet i podden är skapat av TWiT och inte av, eller tillsammans med, Poddtoppen.
