My guest today is Carl Rosendahl, former President of PDI (Pacific Data Images) a company focused on visual effects, producing computer-generated graphics for broadcast networks, TV shows, commercials and films such as “Batman Forever,” “The Arrival,” “Terminator 2,” and “Toys”. They later expanded into feature animation films with 1998’s “ANTZ” followed by “Shrek” in 2001 which went on to win the Oscar for best animated feature in 2002. DreamWorks acquired PDI in 2000 renaming it PDI/DreamWorks.
Together we talk about the founding days of PDI, the importance of a strong core team, how to negotiate contracts and PDI/DreamWorks final days in 2015.
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