Need something to cure your Sunday Scaries? This episode about working in the digital space with celebrities will do the trick, plus a mimosa…but hold the OJ. You made it through another week in the Q, after all. You deserve it 🥂
So guys, as you prepare your drink, let me introduce you to today’s guest, Olivia Rudensky. She’s a 24-year-old digital marketing & talent manager at Maverick Management, an American music management group that represents everyone from Madonna to Miley Cyrus. Living out her dreams in LA, this girl boss works with talent including Miley, Hailey Baldwin Bieber, Noah Cyrus and Lil Nas X just to name a few.
In this episode, we touch upon how Olivia got started in her career, what it’s like to work in the digital space with celebrities, the effect social media has on her mental health and so much more.
Find out how Olivia went from being a 12-year-old Miley Cyrus super fan with 300,000 Twitter followers to a social media guru scouted by Miley herself (12:40).
Olivia gives us insight on her role at Maverick. Whether she’s implementing some sort of digital strategy for the release of an EP or brainstorming a cool brand collaboration with her team, Olivia constantly taps into her creativity while keeping Miley’s digital audience at the forefront of her mind. We do a deep dive on what went into the Converse x Miley and Amazon Alexa x Ashley O collabs (20:45).
In terms of social media, everyone from celebrities to artists to influencers are pivoting their content strategy during this time. We chat about Miley’s hit IGTV show “Bright Minded,” and how that idea was born (25:20).
Olivia gets real about her love/hate relationship with social media and viewing her personal account as a mood board. We both agree that whether we have 1000 followers or 1 million followers, we are all influencers in our own right (30:45).
Passion is power. Olivia walks us through her creative digital strategy process. (38:35.)
Grammy’s and the Gram: Olivia reflects on career highlights, like attending the Grammy’s, participating in an Instagram panel trip overseas with the IG music team and traveling to Barcelona for a festival Miley performed at. (44:30).
Take a peak into Olivia’s creative mind as she discusses her approach to taking over Billy Rae’s social for the Old Town Road Remix release (49:20).
Given the accessibility of creating content on social media and the introduction of TikTok, nearly anyone can become an overnight sensation, but can everyone handle being a star? Olivia dissects the ever-changing digital landscape and its effect on the way we view a non-traditional claim to fame (53:30).
We close this candid conversation with one last piece of career advice: It’s typical to enter the workforce feeling under-qualified, but you’ll gain confidence as you continue to learn and recognize the importance of your unique perspective (57:10).
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@GirlGazePod
@TaylerBradford
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