Adam Chmielowski 'How brands can avoid being cultural parasites'

Series FourThis episode of 'The New Abnormal' podcast features Adam Chmielowski, co-founder at the specialist cultural insight and brand strategy practice, Starling Strategy, who work for clients including Google, Nike, PepsiCo, Pan Macmillan and the National Trust.Adam has worked in the insight and brand strategy industry for nearly 25 years, during which his interests have shifted towards using cultural rather than psychological / individualist approaches, as well as systems and sociologica...