It’s election time in the UK, and so today’s episode of Bosses for Breakfast features the Spin Doctor, Paul Richards, to talk about how the scene is set, the current trends and what to look out for during the campaign. Paul has more than 25 years of experience supporting the messages of politicians. He’s the editor of Tony Blair: In His Own Words and he’s been the advisor to several Cabinet ministers. Paul explains the day-to-day combat that occurs between political parties and how they use both social media and mainstream media to influence who citizens will vote for.

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Links:

Read Paul Richard’s books, Tony Blair: In His Own Words  and How to Be a Spin Doctor

 

Check out the Bosses for Breakfast  website for more information about the podcast and host, Jessie Frahm: www.bossesforbreakfast.com

 

Follow Bosses for Breakfast on Twitter: @Boss_breakfast

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