In this episode of Product Marketing Insider, host Lawrence Chapman is joined by Prashanth Shankara, Senior Manager of Product Marketing at Tonkean.
Prashanth is one of the growing legions of professionals that've transitioned into product marketing from another industry, having previously worked as an Aerospace Engineer.
In this episode, Prashanth discusses a number of topics, including:
How he transitioned into the product marketing industry.
The most essential skills he's taken from his previous role to help him successfully transition into product marketing.
Advice for professionals who may be considering transitioning into a career as a product marketer.
How he believes life as a product marketer differs at a start-up, compared to life at larger organizations.
Challenges faced when transitioning into the industry - and how he navigated them.
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