The Keys for Building Culture that scale with Larry Zolob, Founder of Upmarkit

Scaling a business is hard but building a healthy high performing culture is even harder. People always talk how culture is so important no one knows what are the keys to building a culture that people can do the best work of their lives. Well in today's episode of The Growth Equation we got to bring on Larry Zolob and expert in building cultures. We had a great discussion on what makes a good work culture but also the right things  to focus when scaling a business. In today's episode we covered: - When to start building culture - Larry's 5 step framework of building culture - The areas of focus when scaling work culture - How to handle the changes to culture during COVID