Are your emails getting delivered? Do your subscribers get them? Email deliverability is a big thing, right?
What's the point in putting all this work into your email marketing, if you can't be sure your subscribers are going to receive your emails? We all want to make an impact. And if our email marketing doesn't actually reach anybody, it all seems a bit pointless!
But what REALLY affects your email deliverability? What should you look out for, do, or not do?
Let's get into this!
SOME EPISODE HIGHLIGHTS:
(3:33) Fancy a 14-day FREE trial with Keap?
(4:37) Do emojis really impact your email deliverability?
(6:10) The technical aspects that impact your email deliverability.
(7:18) Why you want your list to engage with your emails.
(9:22) Your email deliverability works like your credit score.
(12:14) How do you improve your email deliverability score?
(13:22) Why you don't want inactive subscribers on your email list.
(14:05) Lack of engagement impacts your email deliverability.
(16:04) Want to wake up your list? Join our FREE LOL Revival Challenge.
(17:29) Subject line of the week.
Do emojis really impact your email deliverability?
We hear all the time about things that trigger spam filters or 'spam traps' and reduce your email deliverability. Things like including emojis, or the word FREE in your subject lines, or adding images or GIFs to your emails. We also hear that some email marketing automation platforms have better deliverability than others.
And this might all be true.
But theoretically, none of that makes that much of a difference if treat your list well. Sure, if you're doing everything else wrong, these behaviours will knock your chances. But if the basic things are in place, and you send relevant content, an emoji won't be a problem!
The technical aspects that impact your email deliverability
There are definitely a couple of technical things you should take care of first. For example, you should sort out your domain name and set up your SPF record and your DKIM record. If you’re a member of our membership The League we recommend you watch Adrian Savage’s amazing guest workshop. It's about email deliverability, and it helps with all the tech stuff you need to know about. Or you can listen to this podcast episode.
Once you've got the basics covered, you can avoid spam traps and improve your email deliverability rate by doing good email marketing. It's all about the emails you send, when and how often you send them, and who you send them to.
Why you want your list to engage with your emails
If you want good email deliverability, you need a high level of engagement with your email list. This means you want people to open your emails but also clicking and replying – in other words, engaging with your content.
We like to look at email deliverability like a scoring system. If you do something that's considered good practice, you get a good point. But if you do something that's not so great, you get a naughty point. And it all adds up!
So if you keep doing ‘naughty things’ in your email marketing (and then also add the word FREE in your subject line), that might be what pushes you over the edge. And your email might not be delivered.
But that word in your subject line isn’t your biggest problem – there’s probably something much bigger behind all that that you...
