You've abandoned your subscribers. You sent them the freebie they signed up for or the product they bought, but you haven't emailed them in ages. They've forgotten about you. So how do you reactivate an email list? How do you go back to emailing your poor abandoned subscribers and keep them engaged and happy?
Well, wouldn't we all love the know?!
So let's get into it.
SOME EPISODE HIGHLIGHTS:
(2:45) Why you can't just email your subscribers when you need something from them.
(4:33) Why you should look at your email marketing from your subscribers' perspective.
(5:30) Why you don't want to start bombarding your subscribers out of the blue.
(8:48) Why you need to hold your hands up and come clean with your subscribers.
(9:32) How to remind your subscribers of who you are and what you sell.
(10:12) How to build expectations for what's to come.
(13:00) Why you should give your subscribers permission to opt out.
(14:30) How to decide on a frequency and stick with it.
(16:05) Why the best time to reactivate your email list is now.
(17:32) Subject line of the week.
Is it time to reactivate your email list?
So you've done what a lot of people do.
You've neglected your list.
The question is... how do you go back in their good books now? And what are some of the dangers of just emailing them out of the blue?
Thing is, you can't just email your subscribers when you need something from them - when you have something to sell. It doesn't work like that. If you don't give your subscribers value on a regular basis, they won't be there when you need them.
The dangers of emailing your list after a long time
If you've abandoned your subscribers, fear not! There are ways to reactivate your list. You just need to do it carefully and with a bit of thought. And the first thing we suggest you do, like our friend Kath Pay suggests, is to look at your list from your subscribers' perspective.
The first thing you don't want to do, in fact, is to suddenly start bombarding your subscribers. Because when you leave your email list for too long, your subscribers forget who you are. And if they can't remember you, you're the random guy or gal who's emailing them out of the blue because you want something.
Not. Cool.
So put yourself in the shoes of your subscribers (who, by this point, don't remember you or your business) and think about how you randomly emailing them will look like. They might be upset and frustrated and unsubscribe, right? Clearly, your relationship with that person isn't positive by this point, and you can't sell to someone you don't have a positive relationship with. This definitely affects your reputation as an email marketer.
But there's more. It also impacts your deliverability rate. Because if you have a bunch of people who suddenly unsubscribe and report your email as spam on the same day and within hours of each other, then you might have a bit of a problem.
So what's the solution?
How to reactivate an email list
Hold your hands up. Come clean and be honest with your list. Tell them you haven't emailed them for a long time, and that you know that's not very good of you. What you want to do now is to slowly start to re-engage them and bring them back in.
Remind them of who you are and what you sell
So get in touch and remind them of who you are and of what brought them onto your list in the first place. Did they sign up for a lead...
