We always say email marketing can help you make more sales, more predictably, and in less time. But you shouldn't just take our word for it - that's why we regularly share email marketing success stories from our amazing students. Our client Lucas Reuterstig is one of them. After joining our programme and implementing just two of our email marketing campaigns, he saved his business, and his calendar got fully booked for 3 weeks!
Want to know how he did that?
Let's find out!
SOME EPISODE HIGHLIGHTS:
(0:15) Join our FREE Facebook group.
(3:32) Who is Lucas Reuterstig?
(6:02) When did Lucas get started with email marketing?
(7:57) What was the first thing Lucas did when he joined our programme?
(10:41) How does Lucas feel about his email marketing now?
(13:01) What's the plan for Lucas's email marketing going forward?
(15:29) What's the one action that made all the difference?
(17:13) Would you like to hear more from Lucas? (And get a special offer?)
(18:44) Subject lines of the week.
[podcast_subscribe id="7224"]
Who is Lucas Reuterstig?
Lucas runs a programme (and a podcast) called Presenter Mastery, which is a communication training program that delivers:
- Confidence, so you know what to say and when, and your message becomes clear and engaging.
- Delivery, i.e. the scientific skills that make your audience listen.
- And content, so you can learn to use storytelling in your presentation to increase anticipation, excitement, and buy-in.
In their business, Lucas and his team analyse s a person's presentation style and create an individualised plan for development. They also deliver weekly calls, live training, and coaching to their community of students.
When did Lucas get started with email marketing?
Lucas has worked with David Phillips (a public speaker for 25 years) since 2020. When they launched their first platform for communication training, they didn’t use email marketing at all. However in 2022, with a better understanding of sales funnels, they discovered another way of selling online. This was when they created the Presenter Mastery Programme, and while they knew email marketing would play a part in their business, they didn't yet know what kind of emails to send out.
At first, they'd only use emails as reminders for any events they had coming up. Then in February 2023, they decided to make a change - they wanted their email marketing to have meaning and to be 'spot on'. This is when Lucas found our podcast and then decided to join our programme.
What was the first thing Lucas did when he joined our programme?
Lucas joined our programme (The Email Marketing Hero Blueprint) for a specific reason - he wanted access to our email marketing templates. So the first thing he did when he came into our world was to implement our Paparazzi campaign, which is our flash sale campaign.
Immediately, Lucas found that our campaign was producing results, so in May 2023 he also implemented our webinar sequence to bring people to his live events and...
