You cannot utter a sentence about Vietnam specialty coffee without including the name Will Frith. In this new episode we talk about:

  • Will’s journey from a coffee purist to being more reasonable
  • Meeting people where they are
  • The importance of a middle class to support a new coffee category
  • Will’s rule of thumb for cheap coffee
  • What he drinks in the morning
  • Being careful to not bring a western mindset to Vietnam
  • French occuption and the resulting mash-up culture

RESOURCESInquiries about coffee samples or future Fermentation Training Camps: info.luxiacoffee@gmail.comVietnam: A New Vocabulary VideoSupport the show on Patreon  to join our live Discord hangouts, and get access to research papers, transcripts and videos.And if you don't want to commit, show your support here with a one time contribution: PayPalSign up for the newsletter for behind the scenes pictures.To connect with Will Frith:InstagramWebsite

Cover Art by: Nick HafnerInto song: Elijah Bisbee

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