Research shows that 90% of consumers expect brands to display empathy with them through the brand’s messaging, while 97% of customers say empathy is the most important element in customer engagement. So why is empathy still widely perceived as a soft skill rather than the superpower that it is and the role it plays in creating successful brands?
Rob Volpe of Ignite 360 took the stage at B2BMX East in Alpharetta, GA to demystify empathy and clear up the misconceptions which can lead to mistakes in marketing strategy and messaging. In this special episode, host Klaudia Tirico sat down with Rob an hour before his presentation to dive into the topic of empathy in marketing. Plus, don't miss Rob's entire presentation immediately after the interview to learn:
The misconceptions about what empathy is and is not;
How the use of empathy is a strength in marketing and branding;
How to overcome common barriers to be empathetic with customer segments;
Practical application tips and examples for empathetic brand engagement; and
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