Send us a textUncovered the issue of double reporting for add-to-cart events, the impact on data accuracy, and ultimately, the erosion of trust in the platform. A glimpse into the challenges of measuring return on ad spend (ROAS) when running before-and-after comparisons becomes challenging due to changes in data tracking.In this episode, Jordan West gets into a conversation with guest Yiqi Wu, the CEO and founder of Aimerce, a company tackling the conversion API problem. They discuss the cha...
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