Ep 121: Organizational Strategy and Taking Responsibility with Ben Lebowitz of West and Willow

Ben Lebowitz started West and Willow after 10 years leading digital advertising for some of the biggest household brands in the USA. When he was unable to find an easy way to get a high quality portrait of his beloved pet, an  idea was sparked that led to the tremendous success that is West and Willow.KEY TAKEAWAYS FROM THIS EPISODE

• When is the timing right to hire an agency?
• How to create and sustain momentum when you're just getting started.
• How to take care of employees and build systems in a remotely run business.
• Your best friend is your business model.
• The secret to scale is responsibility.

TODAY’S GUESTBen Lebowitz is the CEO and founder of West and Willow. He West & Willow in 2019 with the vision of creating a modern pet portrait brand for the design-conscious pet lover. Launching from his New York City apartment, Ben spent late nights and weekends fulfilling orders, making website optimizations and endlessly tweaking West & Willow’s social media ads.Visit West and Willow at https://westandwillow.comConnect with Ben Lebowitz on LinkedIn. If you want to learn more about the eCommerce Growth Plan for your brand click here:https://mindfulmarketing.co/products/full-growth-planIf you've been paying attention and your brand is ready to GROW, apply now to be the one new brand we take on this month!https://mindfulmarketing.co/applyWant to join a network of founders and executives who know your unique challenges in scaling your E-com brand from 7 to 8 figures? Apply to join our Ecom Executives Mastermind here: https://Mindfulmarketing.co/mastermind

In this episode's sponsor is Subsummit - led by Christopher George, Co-Founder and CEO, is the hub for subscription commerce enthusiasts. SubSummit is the world's largest gathering for DTC subscription and membership brands. It brings together industry leaders and aspiring entrepreneurs to explore the booming 2-trillion-dollar subscription industry. Whether you're already involved or looking to join, SubSummit is your go-to event for networking and learning in this thriving sector.Learn more here: Subsummit