Presented by Provalytics, future-proofed ad measurement, "This Is Attribution" explores the business of measurement. On each episode, host Jeff Greenfield takes you behind the curtain and opens the black box of measurement revealing the truth on attribution and advertising. As Jeff and guests talk attribution strategy, priorities and management, ...
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Presented by Provalytics, future-proofed ad measurement, "This Is Attribution" explores the business of measurement. On each episode, host Jeff Greenfield takes you behind the curtain and opens the black box of measurement revealing the truth on attribution and advertising. As Jeff and guests talk attribution strategy, priorities and management, you will discover how to successfully deploy attribution within your organization and gain actionable insights.
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