How To Build A Simple Artist CRM (Customer Relationship Management) Without Getting Overwhelmed

Making a Scene Presents - How To Build A Simple Artist CRM (Customer Relationship Management) Without Getting Overwhelmed
The Fan List Is Not The Boring Part

Somewhere along the way, independent artists were tricked into thinking the “business side” of music was a separate, joyless dungeon where creativity goes to die under a pile of spreadsheets. The myth says the real artist writes songs, plays shows, makes records, and posts into the algorithmic void while some mysterious business goblin with a laptop handles the rest. That myth has been very useful for platforms, labels, middlemen, and anyone else who benefits when artists stay disorganized.

The truth is much simpler and much more dangerous to the old system. Your fan list is not the boring part. Your fan list is the beginning of your independent music business.

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