For over 15 years, Craig Clemens has been an eCommerce innovator, brand storyteller, and visionary builder of category-leading brands. As a copywriter, he has written many of the biggest digital ad campaigns in history, generating hundreds of millions of video views and upwards of 1 billion dollars in sales. Presently, Craig is Co-founder of Golden Hippo, America’s largest digitally native brand incubator, which under his leadership has become one of the fastest-growing companies in the USA, scaling to 800 team members across 5 offices with no outside investor capital. Prior to Golden Hippo, Craig founded Breakthrough Media, a digital advertising company that reached 3 million dollars in annual revenues with just 3 employees. Craig began in online commerce in 2003 as a copywriter at Hot Topic Media, which he helped grow to 20 million in annual sales of relationship advice courses. Craig and his wife Sarah are long-time Well Members of charity: water, have funded over 1,200 cleft lip surgeries through a partnership with The Smile Train and Beverly Hills MD, and have built education centers in Guatemala and Kenya through partnerships with The Unstoppable Foundation and Pencils Of Promise.
Key Takeaways:
The more unique skill you have, the more you’ll make at it.
You have to have an immersion period if you’re going to be good at anything.
If you’re going to hustle, make sure it’s not blind hustle.
If you get the learning you have not failed.
You can make some money selling a copywriting course but you cannot make nearly as much money and create nearly as much impact as you can using copy.
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