Lochhead on Marketing

Every week Lochhead on Marketing ™ examines the mindset & strategies required to win. This podcast is for executives and entrepreneurs who value counterintuitive marketing approaches coupled with category design and category creation strategies. Host Christopher Lochhead is a former three-time Silicon Valley public company CMO, host of “100 Outstanding” podcast “Follow Your Different”, Amazon #1 bestselling author of “Niche Down” and “Play Bigger”. The Marketing Journal calls him “one of the best minds in marketing”, NBA Legend Bill Walton calls him a “quasar” and The Economist calls him “off-putting to some”.