EP46 Kelly Mackenzie on Creative Culture, COVID-19 Lessons and Building Future Unicorns

Today’s guest is Kelly Mackenzie, founder of award-winning creative agency White Bear. In this episode we talk about what it takes to start and build an agency, and how to cultivate a culture of creativity remotely. Kelly tells us how her and the team have devised ways to find new ideas and get inspired when creativity has been lacking during lockdown. We discuss how to manage client expectations, the importance of upfront payment schedules and how to listen with curiosity to decipher your clients’ needs and ultimately serve them better. Kelly tells us how she transforms anxious energy into excitement, reframes selling as helping and tells us: “if you don’t ask, you don’t get”.This conversation was recorded on 23rd July 2020.Tweet us! https://twitter.com/TheWotPodDM us! https://www.instagram.com/thewotpod/Or hop over to Facebook https://www.facebook.com/thewotpodConnect with Kelly Mackenzie and White Bear:https://whitebearstudio.com/Connect with your host Frankie Cotton:https://frankiecotton.comhttps://twitter.com/FrankieCotton_https://www.instagram.com/frankiecotton_/This episode was sound edited by Beth Davison https://www.bethdavison.com/. Women On Top is a Let’s Be Frank production. https://letsbefrank.co