AI is reshaping not just how work gets done, but how the entire front office works together. At the Edge explores PwC’s intelligent customer edge—the shift from siloed marketing, sales, commerce, service and pricing functions toward one connected commercial engine where humans and AI work together across the customer lifecycle.
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AI is reshaping not just how work gets done, but how the entire front office works together. At the Edge explores PwC’s intelligent customer edge—the shift from siloed marketing, sales, commerce, service and pricing functions toward one connected commercial engine where humans and AI work together across the customer lifecycle.
Each episode goes deeper into a different dimension of that transformation—from the commercial brain and agentic AI to new operating models, customer moments and the changing role of human talent.
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