Leveraging Customer Advocacy For Stronger Partnership Growth

In this episode of the Affiliate Marketing Podcast, Lee-Ann interviews Will Fraser, Head of impact.com/Advocate, about the importance of customer advocacy in the partnership economy.Will was the CEO and co-founder of SaaSquatch, a customer referral platform acquired by impact.com and he has helped companies around the globe build high-performing customer referral programs.Listen in as their conversation explores how advocacy is crucial because there is a low trust in ads, and people trust the...