Brand and Community Marketing: Everything You Need to Know Before You Invest

In this episode, host Lee-Ann Johnstone interviews René Ackermann, the Head of Social and Community at MBG Digital, about the importance of community building in the crypto industry and how to create impactful video campaigns. They discuss the role of community in building trust and transparency, the value of brand ambassadors like Michael Bisping, and the power of video content in engaging audiences. They also explore the challenges and strategies of working with ambassadors and share insigh...