Annie Lawless has created not one but two explosive brands in her career, including Lawless, a fan-favorite Sephora-exclusive cosmetics line. Annie's untraditional foray into the beauty industry perhaps gives her a leg-up on her competitors — she went from selling in prestige grocery stores to creating makeup. Annie details how her career was heavily influenced by the autoimmune diseases she was diagnosed with as a child, and how that lead her to create a brand that could compete with the high-end legacy brands that were free of traditional ingredients she was looking to avoid. Listen to how Annie grew her first business — sold it — and what types of performance-based ingredients set Lawless apart.
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