In episode 614, Abraham Busick teaches us easy content strategies for optimal growth on Pinterest, emphasizing it's role as a search tool and not a social media platform.
Gracelaneco is a Pinterest management agency with a focus on bloggers and small brands. We love to share our proven strategy that keeps Pinterest simple and growing even through algorithm updates.
In this episode, you’ll learn about Pinterest SEO, how to solve users' problems, experimenting with content formats, driving traffic to your blog and how to use Pinterest analytics to improve your strategy.
Key points discussed:
- Understand the Pinterest user mindset: You should recognize that Pinterest users are on the platform to solve specific problems, not just for entertainment, and tailor your content accordingly.
- Plan content in advance: You should create content months in advance to align with the planning nature of Pinterest users.
- Leverage Pinterest SEO: You should thoroughly research and incorporate relevant keywords into your pin descriptions, titles, and images to improve visibility.
- Maintain consistency: You should strive for consistent pinning activity to ensure the algorithm recognizes your presence and promotes your content.
- Monitor analytics: You should closely track your Pinterest analytics, focusing on impressions, pin clicks, and saves/outbound clicks to identify areas for improvement.
- Use a clear call-to-action: You should include a clear call-to-action in your pin descriptions and images to encourage users to click through to your website or blog.
- Experiment with content formats: You should consider a mix of static and video pins, testing different approaches to see what resonates best with your audience.
- Manage your emotions: You should focus on your activity and consistency on Pinterest rather than getting discouraged by initial results, as the platform can take time to build traction.
If you Loved this Episode…
You’ll love Episode 570 - Why Pinterest is One of The Best Time Investments To Boost Your Blog’s Traffic with Heather Farris
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