In this 74th in a series of live discussions with Bret Weinstein and Heather Heying (both PhDs in Biology), we discuss the state of the world through an evolutionary lens. This episode marks the first episode in which we broadcast ads. After speaking two ads at the top of the show, we devote the rest of the episode to a critique of advertising, a history of ads in nature (bird plumage or song, bright coloration or patterning on a toxic frog or butterfly), and a discussion of how ads have been used to drive editorial content in some places, notably magazines aimed at women and girls. We then provide eight pro bono ads: products or things that we think are awesome (or not), and why we think so. This was fun; we hope you think so, too.

Our book, A Hunter-Gatherer’s Guide to the 21st Century, is now available for pre-sale at amazon. Publication date: 9-14-21: 

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Become a member of the DarkHorse LiveStreams, and get access to an additional Q&A livestream every month. Join at Heather's Patreon. 

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Theme Music: Thank you to Martin Molin of Wintergatan for providing us the rights to use their excellent music. 

Q&A Link: 

Mentioned in this episode:
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Gloria Steinem’s 1990 essay, “Sex, Lies & Advertising” published in (by then ad-free) Ms. Magazine:
If you have a library of print books that you read and return to, and you don’t know about bookdarts, you should:
The next time you find yourself in the jungle, or just slogging through a wet forest, try Aigle boots:
Beautiful pottery by Matthew Kelly:
Delicious and effective teas, tinctures and more, with a lot of humor:
Adjustable crescent wrench with vise lock:

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