On this episode, we are honored to welcome Mikael da Costa, Founder of Leadoo. Leadoo is one of the most promising Martech companies in Finland, Mikael and his team have been able to bootstrap the company and reach 1m€ turnover and over 300 customers in less than a year.

Together with our host Jessica, he disclosed his secrets behind the success of Leadoo on this episode are from how he treats his customers to his employees. He believes that with determination you can achieve anything, and he has an interesting story about him writing a book “The Startup Warrior” within 2 weeks to back it up. Tune in to get inspired!!

Key takeaways:

For business’s websites, there are 2 types of visitors; active buyers and passive buyers. Active buyers are those who have already made the purchasing decision from ads. Passive buyers take about 90% of the visitors, they are the one who have been driven through the site through content marketing, email marketing.

The secret behind Leadoo’s success is their “customer centric” ideology. They put their customers’ satisfaction as the main priority. And that leads to 30% of their customers are referral from the previous customers. 


You can find Mikael's information through the links below:

LinkedIn:  https://www.linkedin.com/in/mikaeldacosta/ 

Mikael's email: mikael@interactiveads.ai 

Leadoo's Webiste: https://leadoo.com/

And for more information about The Nordic Growth Show podcast, please follow Aurabear's website and social medias:

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