Do you ever feel like no matter what you do, you cannot get podcast listeners to take action after listening to your podcast? You're not alone! However, by using Monroe's Motivated Sequence, we discover a framework for effectively persuading listeners to a call to action. In this episode, Jennifer Arvin Furlong shares 5 steps for creating a podcast call to action that listeners follow. Get ready to start converting listeners into action-takers!
00:00 Introduction to Monroe's Motivated Sequence 03:18 Chapter 1: Grabbing the Audience's Attention 05:03 Chapter 2: Establishing a Need for Change 08:18 Chapter 3: Presenting the Solution 09:17 Chapter 4: Visualizing the Future 11:31 Chapter 5: The Call to Action
Takeaways
Monroe's Motivated Sequence is a valuable tool for creating an effective call to action in a podcast.
To grab the audience's attention, use tools like rhetorical questions, startling statistics, or personal stories.
Establish a need for change by explaining the problem and why the audience should be concerned about it.
Present the solution in a practical and easy-to-follow way.
Help the audience visualize the positive future if they take action and the negative consequences if they do nothing.
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