This week, I chat with someone who makes me feel SUPER LAZY, Laura Kelly. Laura is a professional wedding & engagement photographer, a business coach, a copywriting & messaging pro, as well as the host of the “You Might Not Like It” Podcast. But that’s not all - Laura’s also the mother of 2 kinder-gardeners!

Laura is extremely self-aware, as you’ll get to know. We get to talking about her journey, the role of identity, as well as her story of pivoting from the dream photography business she built to building yet ANOTHER successful dream business. 

She broke down the 3 non-negotiable boxes that absolutely had to be checked for this new business which include:

  1. It has to be location independent

She no longer wanted to miss out on weekends (she did her time) and;

It had to include her voice.

This manifested in starting her own podcast, developing a killer personal brand, and leaning in on her strengths. Laura has done an incredible job harmonizing her passions and strengths to build a fulfilling life that makes sense for her.

Check out everything she’s up to and   


Today’s episode is brought to you by Tony Greco’s new online Health & Fitness Portal, TG FITNESS. Tony is an elite celebrity personal trainer who trains the likes of Claude Giroux, Mike Fisher and Carrie Underwood, just to name a few. TG Fitness includes programs that hit on all pillars of overall health, which has kept me in shape during this lockdown. Just head over to www.TG.Fitness and use the code word DEEP to get 20% off at checkout.

Today’s episode is produced by my media and marketing agency, Deep Digital Media. We specialize in all things podcasts and content creation for people with personal brands and businesses. We actually built and produced the content within TG Fitness and are now marketing the brand as well.

If you’d like to get in touch with me about anything I’ve talked about today, head over to

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